Aramis ⁽²⁾

Modern outdoor and sports shoppers demand precise, trustworthy product details—fit guidance for layering, weather performance by temperature, and activity-specific recommendations—across every channel. Product data enrichment transforms bare-bones SKUs into rich, shopper-ready information that fuels search, filters, recommendations, and merchandising. In this guide, we show how…

Enriching outdoor product data is the fastest way to help shoppers find the right gear and buy with confidence. For outdoor and sports retailers, the playbook is straightforward: audit your catalog for gaps, translate technical specs into shopper benefits, standardize taxonomy, use Aramis and AI…